Brand evaluation of tata motors essay

Greater acquisition success is achieved when firms able to overcome the following problems: But they have not mastered the art of localization of products as per the regional demands in countries of their operations. Another attribute to successful acquisition is emphasis on innovation, a characteristic that is increasingly important to overall competitiveness in the global economy as well as acquisition success.

The automakers understand that price-based competition does not necessarily lead to increases in the size of the marketplace, historically they have tried to avoid price-based competition, but more recently the competition has intensified - rebates, preferred financing and long-term warranties have helped to lure in customers, but they also put pressure on the profit margins for vehicle sales.

India has the number one global motorcycle manufacturer. The launch of the NANO is quite viable as the demand of the small car is on the rise in the market.

For projects anticipating even flow of cash and exhibiting behavior of project in the mode of a single duration project, the present value technique is more suitable. TATA motors should focus in developing luxury cards. Compared to the performance of Tata Motors stocks on the New York Stock Exchange, the performance has been substantially better on their domestic stock exchange in India.

Tata Motors Tata Motors have been consistently paying dividends and hence keeping shareholder interests alive.

They have developed a globally centralized supply chain system that has supported their primary competitive advantage effectively. Whether the same is true for this reason or another, it is widely found that firms controlled by shareholders tend to rely more on debt whereas firms controlled by managers rely more Brand evaluation of tata motors essay equities.

They pull down the cost by Bargaining. India is a potential emerging auto market.

Tata Motors Swot Essay

The market beta analysis requires very complex beta analysis tools for data capturing and analysis. Advertising Each year automakers spend billions on print and broadcast advertising, furthermore, they spent large amounts of money on market research to anticipate consumer trends and preferences.

If a firm is completely financed by debt and controlled by shareholders, they will tend to take high risks given lower liabilities for maximization of their wealth and hence even may risk the net present value becoming negative. The bargaining power of buyer is high as there are lot of choice available to the buyer and the service do not vary from one manufacturer to the other.

Threat of Substitutes - Rather than looking at the threat of someone buying a different car, there is also need to also look at the likelihood of people taking the bus, train or airplane to their destination. Therefore Tata Motors Limited has to catch up in terms of quality and lean production.

The Government of India is keen to provide a suitable economic, and business environment conducive to the success of the established and prospective foreign partnership ventures.

Tata Motors Limited: Ratan’s Next Step

Labor - While machines and robots are playing a greater role in manufacturing vehicles, there are still substantial labor costs in designing and engineering automobiles. Ford India commenced commercial production of its compact car Figo, and diesel and petrol engines at a new factory in Chennai.

The market beta analysis is not a static one time analysis but is a continuous process because the variance in current means compared to the means of past few weeks changes continuously.

Exit Barriers - Even if the product fails in the market its not that easy for the company to exit the market just like that because of the heavy investment it has made in the initial stage.

Starting from the two wheelers, trucks, and tractors to the multi utility vehicles, commercial vehicles and the luxury vehicles, the Indian automobile industry has achieved splendid achievement in the recent years.

However, the authors hereby present forecast reports by money analysis sites pertaining to Ford Motor Company and Tata Motors. Market Share At present major Indian, European, Korean, Japanese automobile companies are holding significant market shares.

Hence, overall by choice or by circumstances, the company has been bent towards debt financing. Rather than looking at the threat of someone buying a different car, there is also need to also look at the likelihood of people taking the bus, train or airplane to their destination. The discounted cash flow technique is very useful when the cash flow is expected to be uneven, and the project may not behave like a single duration project.

We shall carry out the future outlook for the next ten years for both the companies. The recent example of Vodafone taking over Essar in India proves this fact that such global giants are seriously interested in large capital investments in developing countries Vodafone Annual Report.

The management of a firm should project the Brand evaluation of tata motors essay cash receivables and payables, subtract payables from receivables to find out the cash flow and then apply the discount level that keeps the present value of the net cash flows greater than zero.

With the Indian middle class earning higher per capita income, more people are ready to own private vehicles including cars and two-wheelers. This is going to be the beginning of new emerging car manufactures that will be producing low priced cars. In Asia, India is the fourth largest car market.

They might be willing to go for the test products like MarutiSantro etc. Consumers may become dissatisfied with many of the products being offered by certain automakers and began looking for alternatives, namely foreign cars.

India is on the peak of the Foreign Direct Investment wave. Automobile industry has a strong multiplier effect and is capable of being the driver of economic growth. At this level the price of the NANO car was one thing that is attracting customers. However, most of the big giants in telecom industry like Vodafone, Essar, Verizon, etc are largely equity financed as evident from their reports on CNN money.The authoritarian Tata is the chairman of key units including Tata Motors and Tata Steel and is involved in all major deals and making all the key decision.

2. SECONDARY PROBLEMS Short Term A bid for Jaguar and Land Rover might present an even more daunting challenge for Ratan Tata. CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD'S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors.

On March 30,Tata Nano was launched with an ex-factory price tag of INR(about US$ ). Strategic Analysis Of Ford Motor Company And Tata Motors.

Michael E Porter developed the Diamond Model to analyze the competitive advantages of nations to analyze how some countries gain competitive advantages in certain industrial sectors by developing their respective indigenous industries.

Ratan Tata, the chairman of Tata Group is responsible for transforming Tata Motors Ltd. into business that flourishes on strategic business thinking. He works for the company with a dream to make Tata an international company that is.

Essay by brunette25, University, Bachelor's, A+, January download word file, 20 pages, Downloaded times. Keywords United States, Brand evaluation of Tata motors. engines. It is the first Indian company to introduce vehicles with Euro I and Euro II norms. Its joint venture with Cummins Engine Company, USA, in was a /5(8).

TATA motors is the reputable brand in Indian Industry. Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 48 crores (USD 8.

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8 billion) in The company’s dealership, sales, services and spare parts network comprises over touch points.

Brand evaluation of tata motors essay
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