The core of Huffington Post… we had some innovations in how we would put the team together that were built out of a combination of our own character and culture and out of necessity.
And now what I think key companies and developers are realizing is that HTML5 and responsive web designs solves for whichever dimension and whichever OS. And it will be social, web, and mobile that defines the companies that we end up creating. I think that has been answered. What were some of the technical challenges you had to deal with?
Following is a lightly edited transcript of our conversation. That was insanely vital to all of our growth at HuffPost. There are a bunch of domains that are powered by the technology. This really drove me crazy at HuffPost. How can you truly put together a dynamic global team? Both, unfortunately, I have to remain a little stealth about, or I guess a lot, annoyingly.
The other piece is the complexity of my CMS, and sort of how wide and deep the technology is. Literally HuffPost has people on every continent in every time zone. And we never talked about security. Facebook, Google, and Twitter were all fairly frustrated with the media landscape — how slow media companies were to implement stuff, how slow they were to be creative and to push the envelope.
The most interesting stuff to me was how could we keep up, how could we push the whole industry farther than it was. And now you solve the problem. That was vital to Huffington Post. The trick has really been to keep up with those sorts of things the way you keep up with a Facebook, or a Google, or a Twitter, and their product releases.
My definition of viral is: Scaling was always a point of pride that we never talked about. So just by sheer volume of traffic and audience, those are big numbers.
We had very, very few moments of actual downtime. So what are these new projects? Part of my contract with AOL allowed me to work on things during this transition.
When I started at Huffington Post, it was metaphorically day two. It was pretty stressful — we had no money. And in the last ten years and in previous jobs, I started to work out: We were 3 million unique visitors and 70 million pageviews a month and there were three of us in the tech team.
And you have to get really, really, really good at it before you can pull that off and still have it be a smooth app. To give an indicator of the velocity, at acquisition [about a year ago], we were 55 million uniques and about million pageviews. A social startup called Rebel Mouse and an incubator called SoHo Tech Lab to goof around with a bunch of different ideas and see what works.
And that was another point of pride at Huffington Post. These things have to have their own organic growth, where they hit this mark where you see them growing by themselves. I was born in Mexico City, my wife is Bulgarian.
And that became the roadmap pillars: Personally, I think people are making a lot of mistakes in developing everything as native apps completely, when you can have a thin shell as a native wrapper around HTML5 plus responsive web design. And we had so much to accomplish.
Editorial efficiency and pushing the envelope with partners. Then you realize we have something now that we can double down on and go raise money and built that toward a big business.
The incubator is a way to give us space to throw a lot of stuff up on the wall.
A lot of the stuff that I plan to take into the incubator and into the new company is that culture of pushing those limits. And what everyone wants from their tech team is to pull an all-nighter every single night.
When I started with HuffPost about six years ago, there was still debate about whether open source would win or not. We never went and bought Facebook ads, we just did really well at social.You can read a write-up of the episode or listen to the whole interview in the audio player above.
Below, we’ve posted a lightly edited complete transcript of their conversation. Recode’s Dan Frommer explains why the company is focusing on software updates, including ARKit and Siri. “I think they’re the clear leader in AR, among the major platforms, and I think.
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In addition, Dan Frommer is joining ReadWriteWeb as Editor-at-Large. Frommer will help fill the void Marshall Kirkpatrick left when he parted from the tech blog last month. It's a part-time commitment from Frommer, who was a founding editor of Business.
Feb 29, · Dan Frommer, the tech editor at Quartz, is the new Re/code editor. Starting next Monday he will run the operation and report to Swisher, who remains executive editor. ReadWriteThink couldn't publish all of this great content without literacy experts to write and review for us.
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