Identification of TOWS in the form of a matrix The goal of the TOWS analysis is to identify critical strategic factors and then to build on core strengths; eliminate undermining weaknesses; take quick advantage of significant opportunities; and circumnavigate or mitigate threats.
Samsung is heavily dependent upon consumer electronics sales in markets with limited potential for growth, such as the United States and Europe, for much of its revenue. TOWS analysis tends to help companies determine what aspects they excel in and what aspects they have problems in and also helps companies determine its status against rivals.
Consequently, the operator suffered when the European economy was weak over the past few years. LTE is the project name of a new high-performance air interface for cellular mobile communication systems. Lower disposable income and high unemployment prompted customers to cut down on their mobile phone bills.
Uncertain regulatory climate — Telecom policy and regulation has been a challenge for the industry in many parts of the world. Please consider supporting us by disabling your ad blocker. This demonstrates the extent of its dependence on the continent. Weaknesses on one hand are those factors that prevent the business or industry attain its full capacity.
Philippine Telcos Continue Stiff Competition. Accessed September 12, So declining business in one region can be compensated by growth in another. According to Bajarin the role of smart phones will become more dynamic. Fixed telecom and cable services — Vodafone has been aggressively looking to expand towards non-mobile services in order to diversify its portfolio and generate new sources of income.
Apple is number two with It is evident that technological advancement and competitive development provided an increasing complex array of networks offering competing and complementary services.
This makes it easy for them to win new customers and retain the existing base. Strong Sales and Service Network 3. This company may need to revamp its smartphone marketing and perhaps design efforts in order to maintain market share in critical arenas like the U.
One of the threats that the company may face is the entrants of new company that will produce more innovative products than what Celcom is providing. Hence Celcom Axiata Bhd has been chosen to obtain information needed to complement the assignment.
Since there are many people who are becoming experts in terms of these product lines, the company may be threatened in a way that they might be left behind by the technological advancement or simplification of products and services that these companies will have.
In Spain, it is up against Telefonica owned Movistar and Orange. Leads industry in information technology Internal Weaknesses: Vodafone already provides fixed phone services in a few regions. Despite the economic and technological conditions that make it possible now to promote products and services in a larger consumer market, there are other factors that still need to be considered for a business organization to reach out easier to their target market.
Offer one stop shopping centers 4. Secondly, technologically speaking, Celcom can also be considered to be strong in this aspect because of the technologically advanced facilities it uses.
Skype, WhatsApp, iMessage and many similar mobile applications have reduced the need to be dependent on the cellular network. The network modernisation will eventually move Celcom towards an all-Internet protocol IP infrastructure, migrating its sites to a single-RAN radio access network architecture and be ready to deploy future LTE services.
Going forward, this scenario is only going to get worse.Sep 12, · FROM SWOT to TOWS by: Jean Paolo G. Lacap One of the most celebrated management tools is the SWOT analysis. SWOT stands for Strengths, Weaknesses, The existence of new mobile phone units such as smart phones and Iphones entails a huge opportunity for telecommunication companies to offer services.
Mobile Phone and Tows Analysis Essay assignment aims to conduct the TOWS analysis of an organisation and to propose areas which need to be improved in the said organisation. Hence Celcom Axiata Bhd has been chosen to obtain information needed to complement the assignment.
Threats in SWOT analysis of Apple Iphone Android – The single biggest threat to Apple Iphone is the Android operating system. Google has taken the world by storm due its mobile operating system and android is poised to grow even further because it.
Mobile Phone and TOWS Analysis Essay Sample. 1. Introduction. This assignment aims to conduct the analysis of an organisation and to propose areas which need to be improved in the said organisation. mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a phone that can make and receive telephone calls over a radio link while moving around a wide geographic area.
It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. In the SWOT analysis of Samsung, the strongest is its product portfolio which includes Mobile phone, Tablets, TV/Audio/Video, Camera, camcorder, appliances.
Samsung took advantage of the growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain costs.Download